Are you looking to grow your tourism business and attract more international visitors-

If so, this practical workshop is for you. It will help you explore how to work with international travel agents and tour operators (commonly known as the travel trade) to get your business included in their trips to Scotland.

Partnering with the travel trade offers a range of benefits, including:

-Reaching new international audiences

-Expanding your visibility and market reach

-Increasing direct bookings through the -billboard effect-

-Securing greater value per customer through premium experiences

However, working with the travel trade differs from selling direct. You will need to consider:

-The time it takes to build relationships and secure bookings

-Your product offering, and how that experience tailors to an international audience.

-How and when payments will be made

-The pricing structures, booking systems, and marketing materials required

This workshop will guide you through each of these areas and help you decide whether this is right the route to grow your business.

AGENDA

9.30am: Arrival & Introductions

10am: Welcome by Ayrshire Chamber of Commerce & Industry and VisitScotland

10.15am: Working with the travel trade: Learn about the landscape of travel distribution, different types of travel trade contacts and visitor markets helping you to grow your business year-round. Explore different product pricing models and how digital discoverability can improve your routes to market. Case study examples will help unlock your business potential.

11.15am: How to create bookable product for travel trade: Start working on your product sheet for travel trade and practice your business pitch.

11.45am: What next- How to continue the journey of working with the travel trade.

12.00pm: Farewell

Please note that this event is limited to one person per organisation.